Instagram is one of the most popular social media platforms today with over 1 billion monthly users. This, obviously, represents a big opportunity for marketers and brands to tap into this user pool.
However, it is not that easy to build your Instagram presence and gain followers overnight. It is a process that takes time, but with a little help, you can see the results faster. Here are some tips for getting more Instagram followers that are genuine and relevant for your brand in 2021.
Create a Compelling Profile
Don't make your profile looks like a fan page for you. It must be clear that you are running a business with a mission, objectives, and a lifestyle. Tell your story through your profile. Make the content interesting and tell people how you have been able to use Instagram to get to where you are today.
You can collaborate with your target audience on Instagram and engage with them, strengthening your relationships with your customers. Sharing relevant content with your target audience and encouraging them to engage with you can lead to more likes and followers.
If you have a simple account and some followers, you can also create groups for a community of like-minded followers or customers.
Create a Compelling Story
The most significant reason for not getting Instagram followers is the lack of a compelling story. You don't have to do too much, but there is a need to create a storyline and make it an enjoyable one.
If you can tie your content to a specific cause or message that makes people take action on it, you will be sure to get the clicks and lot's of love. Let your hashtags do the talking. Hashtags are one of the best ways to get more Instagram followers and eyes on your content in general, as they reach additional people in your target audience. Hashtags can also help with your branding as well.
A lot of businesses today use specific hashtags to keep users engaged and as more users participate, the greater the brand's reach grows on the platform.
Post Interesting Content
One of the first things people on Instagram are looking at is the posts you are publishing. Get to know your niche and publish content which resonates with your audience. What kinds of content do they prefer? Do they like to see videos, photos, links, and other types of content? What kinds of posts do your followers enjoy the most? What would keep them coming back for more?
Those are the questions which you should keep in mind when planning your content.
One of the most important things to focus on is engagement. Keeping followers engaged means engaging them on a daily basis with new posts, images and videos. Engagement also extends to commenting on other people’s photos or videos. Posting in English can also help to increase your engagement as over 90% of Instagram users are located in English speaking countries.
Do your research to get people to comment, you have to give your followers something to talk about. However, people will be reluctant to talk about your business if your content is bland and boring, which is highlighted in the tip above.
Don't forget to also write quality copy that engages your audience. Adding a call-to-action to your posts is another good tactic to gain more followers!
Now that you have an Instagram account, it is time to take your time and do your research. Invest time to ensure that you pick a well-chosen platform. Popular brands such as United Airlines and Spotify are great examples of how Instagram pages are perfectly curated to present your brand.
Moreover, consistency is the key to building a strong brand and maintaining it throughout the years. Pick 1 platform, stick with it and build it up. If you choose too many platforms, you'll have to balance the workload which can get messy and inconsistent. Keep your account and posts consistent, and the followers will start to build up and become more engaged.
Get Influencers to Promote Your Brand
Once you have built your Instagram presence, it is time to target influencers in your industry.
This is because influencers with a large and diverse Instagram audience will be your best friends when it comes to getting more followers to your Instagram account, especially when you share the same target audience.
When an influencer that is in your industry promotes your brand, their followers will see it and actually trust your brand because they trust the influencer. Pick your influencers carefully, vet them and start growing with them!
Growing your Instagram account may be hard in 2021, but it's definitely not impossible with the right strategies. Clean up your account, structure it properly and have a good content strategy in place!
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